technology or packaging?

vented cap allow maximum air circulation for bristle drying
self dispensing toothpaste through rubber nozzle in bristle head
suction technology to pull toothpaste into handle compartment for no mess refilling

what used to be a simple toothbrush is now a stylish fashionable hygienic tool.

or is it because of...

chrome body and clear plastic packaging
young urbanized people as marketed users
postmodern brand name labeling this postmodern product

um.... how powerful is packaging and marketing.

OHSO